We released our policy paper on Greenwashing in the Fashion Industry!
The misleading green claims of the fashion industry cannot be overlooked. Action at the EU level is required to ensure that fashion brands are providing accurate and verifiable information to their customers, for them to be able to make informed choices.
GCE calls on the EU to stand by its commitment as stated in the European Green Deal to address the growing issue of greenwashing in the fashion industry and implement the necessary policies and guidelines that prevent (fast-)fashion brands from disseminating false or deceptive information through green claims about their products, product lines, or brands/companies as a whole.