The global fashion industry stands at a critical juncture, grappling with the environmental, social, and economic consequences of its rapid growth and linear production models. As public awareness of fashionʼs impact increases, so too does the demand for more responsible and sustainable practices across the entire value chain.
This report explores sustainability in the fashion industry through examining two specific cases to understand how the concept is integrated into their business models and practices. By assessing the effects of fast fashion, the potential of circular economy innovations, and the role of policy and consumer behaviour, this report aims to provide an overview of the sectorʼs sustainability landscape.
To evaluate how different business models are responding to these evolving pressures and expectations, the report assesses the case of two diverging fashion companies: Pact and Uniqlo. One business was chosen due to its sustainability credentials, and the other on account of its lack thereof.
